Reasons To Get A Home Equity Loan

Using a home equity loan really depends on what your needs, wants and desires are that prompt you to take the home equity loan in the first place.

The most common reason people obtain the loan is for debt consolidation however other uses include home improvements, educational expenses, unexpected family emergencies, medical expenses and in some cases for big ticket purchases.

As expected debt consolidation is the primary reason many people obtain a home equity loan. The thinking is sound especially if they’re stuck paying anywhere from 17% to 21% in credit card debt. Department store cards are another money eater that using a home equity loan to pay off could be considered smart.

Paying for an education with the loan could prove beneficial in the long run but I’m hesitant to advocate taking out a loan for that reason. The only other reason I could recommend getting a home equity loan would be to pay for a home improvement project that could increase your home’s value and could also make you feel better about your house.

For absolutely no reason would I ever advise anyone to take a home equity loan out to make a big ticket purchase. It simply doesn’t make financial sense in the long run. As far as for medical reasons or family emergencies I would take that case by case to determine if it would be a smart decision.

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Marketing Plan for Your Business Success

A quote that I use on a regular basis is “If you fail to plan, you are planning to fail” by Benjamin Franklin. In business, the most important plans to have are a business plan and a marketing plan. Today we will discuss the marketing plan. The marketing plan shows the direction of all marketing and advertising efforts. Remember, marketing is the total efforts of getting together buyers and sellers, whereas advertising is the types of communication used in marketing. Advertising includes TV, radio, online, print, and other mediums. Let’s go over some important parts of the marketing plan that will help your business succeed.

Situation Analysis – This is the current state of your business. It is where the question of why you are in business is answered. What products do you offer? What problem are you trying to solve? Also, how is your business different than others? The situation analysis is a look at the inner-workings of your business to identify product and service offerings, differences, and the main reason why you exist. Business owners can build a firm foundation for their mission and vision statement with this information and are better able to communicate their value to customers.

External Environment -The next part of the marketing plan is the external environment. What is going on outside of your business? Business owners should take a look at what is going on in the external environment or industry. Are other businesses in your industry succeeding or closing shop? Is the industry in a growth or declining phase? Could there be threats that could jeopardize your business operations? Industry information can be found online at http://www.sba.gov.

Target Market – Based on research, the target market section defines the ideal customers for your business. Who and where are your ideal customers? It defines income, gender, and level of education for your target market. When defining your target market, business owners should look at census, demographics, and other secondary information. A clearly defined target market enables business owners to better use resources to obtain new customers.

Advertising Mediums – There are many options available in advertising mediums. For example, TV, print, billboards, email, flyers, social media, and radio are some common mediums. Business owners should consider different advertising mediums to reach their target market. If your target market has high usages of the Internet, then use online advertising mediums. Take into account your marketing budget as well when choosing mediums.

Marketing Budget – The marketing budget explains how business owners will pay for marketing efforts. A marketing budget should be based on a percentage of gross sales, advertising mediums utilized, and other factors. Some marketing expenses to include in the marketing budget are tradeshows, events, and sponsorships.

The marketing plan is an important part of growing a successful business. Essentially, you are planning how customers get to know your business. A marketing plan doesn’t have to be 20 pages long to help your business grow. I have found some that are one page long that are just as effective. Click the link to download one or both one page marketing plans http://smallbiztrends.com/2008/06/one-page-marketing-plan.html.